If you understand the business relationship between record labels and radio stations, you understand the very essence of the music business. Driver. To put it simply, they need each other. A record label needs radio airplay to deliver the music of its artists to an audience of radio listeners. Avaya 302d Attendant Console Manualidades more. A radio station needs music programming to broadcast to that audience. But of course there’s a little more to it than that. Anyone who is interested in getting their music on the radio must realize that the relationship between these two businesses is complex.

Canadian Radio Station List (published on www.djbolivia.ca). If you find mistakes in this listing, and know the correct. CJUM(UMFM) - University of Manitoba, Campus Radio, (204) 474-7027, Michael Elves, program.director@umfm.com www.umfm.com, 101.5 FM. CKUW - University of Winnipeg, Campus Radio, (204). Ambient, downtempo and chill beats from well known and unknown artists.

Understanding some of the basic issues of record promotion and radio broadcasting will better prepare you for the challenges that await, should you ever attempt to solicit your music to a commercial or non-commercial radio station. The Record Label Side Radio airplay is traditionally the best way for a record label to get their recorded music heard by the public. The more a song is played on the radio and heard by listeners, the more chance the song has to become a part of the public’s consciousness. If people hear a song often enough to get familiar with it, they may like it and want to buy it—that’s the only reason a record label invests so much time and money to get airplay. It’s a proven marketing tactic that, when successful, leads to billions of dollars in record sales annually. Although MTV, VH1, and other cable and broadcast television use to be an essential way to get mass exposure for new songs, today only the major labels MAY concentrate on getting such airplay.

Obviously this type of video exposure can significantly increase the popularity of a recording artist. However, for most acts today, investing in the type of quality video that the commercial TV and cable broadcasters require is out of reach for most new artists and bands. Any kind of radio airplay creates excitement about a new song, whether is be commercial, non-commercial, Internet, or Satellite radio So, smart music formatted radio stations work closely with the record labels to coordinate promotional events surrounding music releases. Today, Internet promotions, publicity efforts, retail store promotions, and live tours by recording artists each play an important role in supporting the radio airplay a song gets, all with the hopes of creating sales of that record. Radio listener-ship is not what it use to be, even a decade ago, but it still can be a very strong tool used by labels for exposing recorded music product. Social Networking sites like MySpace, Facebook, and even YouTube are used by more and more indie labels and bands to discover new music these days.